Job Overview

Apply now Do you have experience managing Programmatic campaigns? Do you have hands on media planning and buying experience for a consumer facing brand? Do you want to work for one of the largest travel companies in the UK?Then this could be an exceptional opportunity for you! The company is looking for a Programmatic Video and Brand Display Manager to focus on supporting brand marketing initiatives through programmatic and direct video and display buys for all the business, which would suit an experienced programmatic and video expert looking to make their mark in an innovative and growing travel company. The company is a global name in Travel their mission is to make every hotel room/vacation rental in the world available to every traveller in the world through our online marketplace and they are committed to helping families and friends find the perfect place to stay to create unforgettable travel experience. As Programmatic Manager you will join our successful Digital team based in their London offices and be responsible for: Supporting the Brand Marketing team to plan and activate online video, high impact display, paid social and rich media brand campaigns through our suite of programmatic buying platformsBuying video and brand display media to support our key KPIs through YouTube, Facebook, DoubleClick Bid Manager and other digital and programmatic platformsWorking with ad operations team to ensure relevant tracking and measurement of campaigns and technical integrations of new vendors are set up correctlySupporting seasonal brand campaigns and always on brand driving and test and learn initiatives through programmatic display and video channelsAnalyse key metrics throughout and post campaign, leveraging internal attribution models to report success of campaigns to stakeholders and carry out day to day optimisation on all activationsProvide insights and analysis to the Display and Brand leadership to support digital media strategy and spend decisionsBe the expert in online video and brand display marketing, particularly relating to programmatic buying of media, quality of inventory sources and new innovative buying and inventory sourcesIdentify and share opportunities to leverage brand activations and audiences in full-funnel customer acquisition, working closely with the performance display team to acquire and retain travelers reached with brand and video media to deliver full funnel customer experiences and revenue growthLiaising with third party vendors to ensure efficient management of all digital brand programs globallyWorking closely with creative and integrated marketing teams to ensure optimal performance of all brand display channels, leveraging test and learn approaches to drive performance The ideal candidate will have extensive experience in hands on Programmatic Video and Brand Display Manager, Worked in a digital environment, ideally they will have Hands-on experience of driving success through digital channels with experience in buying media and through direct deals and is prepared to challenge the norm and be enthusiastic about growing the business. The Programmatic Video and Brand Display Manager role requires the following experience: Experience in online video and display media and programmatic buyingHands-on experience of driving success through digital channels with experience in buying media through programmatic platforms and through direct dealsFamiliarity with YouTube, Facebook Ads Manager, DoubleClick Bid Manager and/or other DSP and online media buying platformsUnderstanding of operational processes for online digital marketing campaigns Strong knowledge of attribution and measurement of digital and brand mediaStrong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stakeholdersA collaborative approach and ability to interact with cross-functional teams including engineering, marketing and productBA or BSc degree level qualifications, ideally with a Business Management, Marketing or Statistics majorFluent English, other European languages are a plus Title: Programmatic Manager Location: London Salary: £30k - £50k Benefits: Bonus & Benefits ** Must have the necessary visas to live and work in the EU** TO APPLY Max Tullis-Turner Senior Consultant Blue Pelican Marketing - About Us Honest, ethical, professional, knowledgeable, Recruitment Experts. Blue Pelican Marketing is one of the UK's leading marketing recruitment agencies providing a truly consultative service. We adhere to the Blue Pelican Standards (about-us/blue-pelican-standards), assuring you of an enhanced level of service whether you deal with us as client or candidate. You can view all our vacancies on our web site www.bluepelican.com, or call and ask for the marketing division

Key Requirements

Display DoubleClick Facebook Ads Manager Programmatic Video