Job Overview

Apply now Lead Insight Analyst- R/SQL- Advanced Analytics Central London Up to £65,000 + excellent bonus and benefits OVERVIEW Harnham are seeking a Lead Analyst for a well-renowned global brand. You will help analyse millions of rows of data in order to inform customer targeting to help increase business revenue. You will be joining an advanced analytics team within a FTSE 100 company and they need you to help target over 12 million customers to aid marketing campaigns. YOUR ROLE- Lead Insight Analyst Using advanced analytics to inform customer targeting and selection for campaigns in order to improve marketing throughout the companyAnalysing customer churn, clustering and regression modelling to help drive the businessLooking at the 'bigger picture' for the company e.g. budgeting and forecasting and therefore being a part of strategic decisionsUsing R, SQL or SAS on a daily basis in order to produce insights from customer data YOUR SKILLS A University Degree in a numerate discipline e.g. Mathematics, Statistics or Computer ScienceExperience in proving and applying statistical modelling within direct marketingExperience working with stakeholders in order to produce actionable insightsExperience in coding, building models and manipulating data in R, SQL or SAS SALARY AND BENEFITS The successful candidate can expect to earn up to £65,000 + bonus + benefits HOW TO APPLY Please register your interest by sending your CV to India Walker-Smith at Harnham via the link on this page. KEY WORDS Lead Insight Analyst, marketing, SQL, SAS, R, customer, targeting, segmentation, churn, regression, modelling, campaigns

Key Requirements

SQL SAS customer marketing R modelling campaigns churn segmentation targeting regression Lead Insight Analyst