Job Overview

Apply now An exciting opportunity has arisen for an Insight Executive to join MailOnline. We are seeking a resourceful individual with a genuine passion for research and analytics, who will be able to skilfully draw info from many different sources to create succinct, compelling sales stories. This will involve utilising all available audience data: from industry sources, our own 1st party data and other commissioned research. Key Responsibilities Assisting the advertising sales team on day-to-day pitches by utilising audience data, to demonstrate the desirability of MailOnline to advertisers and also to generate creative ideas during brainstorms.Analysing data from industry sources: TGI, comScore, Hitwise and Omniture, our user community and research projects.Assisting the running of the MailOnline user community.Writing questionnaires and running depth interviews with users.Supporting trade marketing initiatives.Providing the strategy team with materials for a proactive sell, including audience segmentations, market insights and category analysis.Building case studies.Using Omniture to analyse MailOnline traffic and utilising these insights to further create sales stories. The ideal Candidate will have: Good understanding of the different panel and research providers in market preferably including RAM and YouGovStrong understanding of platform and data integration for the purposes of insight and campaign effectivenessExperience of working with external insight providers such as Millward Brown, Nielsen, Research Now etcAn understanding of the tagging, retargeting and ad serving process

Key Requirements

Campaigns Digital Media Marketing Campaigns Planner Ad Serving