Job Overview
Apply now Main Duties and Responsibilities Digital Marketing Manage the day-to-day search marketing and other biddable activities across multiple search engines and social platforms including researching, growing and optimising keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.You will manage projects to develop our web platform and digital products portfolio.Manage the SEO strategy for all products and on-page and off-page optimisation for the websiteOwn our social strategy and deliver compelling content that will drive engagement and increase the value of our social channels in the marketing mix. Marketing Campaigns You will assist in the development of integrated campaigns with clear and measurable ROIAdvise and lead on the delivery of all digital campaign components across multiple media partners Inc. LinkedIn. Measure the results of marketing campaigns, providing regular reporting and recommendations that enhance performance. Reporting Review and prepare reports on analytics across all digital properties. Condense large amounts of data into succinct points with clear recommendations. Administration Manage day-to-day administration tasks for the digital role, including the recording and filing of campaign spend and the creation and tracking of POs Skills and Qualifications Broad digital marketing experience ideally across both b2b & b2c audiencesDetailed working knowledge of both PPC and SEO, with demonstrable experience in maximising the performance of bothExperience of building and evolving corporate websites and working knowledge of content management systems and HTML and CSSWorking knowledge of social media for business audiencesStrong ability with Google Analytics, Google Webmaster Tools, Google AdWords and WordPressDemonstrable knowledge of digital campaign management across multiple media partnersPassionate about campaign tracking, measurement and reportingProven experience of delivering against a variety of campaign objectives, from driving awareness to generating quality leads for the sales teams Comfortable working in a fast paced, start-up type of environmentDirecting third party suppliers, such as web and design agenciesGood creative judgementEffective communication skills and works in a collaborative way across multiple teamsYou will also have excellent attention to detail. Desirable skills Ambitious self-starter International digital marketing experienceTelco/Tech experience
Key Requirements
Digital Project Management PPC SEO B2B Marketing B2C