Job Overview

Apply now Digital Marketing Manager - Brighton - To £55,000 plus Bonus.As the Digital Marketing Manager, you will be responsible for developing, implementing and managing marketing campaigns that promote a brand-new learning offering, leveraging many of the personalisation and content discovery features found in music streaming services. Responsibilities include, but are not limited to: Plan and execute all digital marketing for the product, including SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategies. The successful candidate will demonstrate: Experience of marketing to Enterprise right through to consumerProven working experience in digital marketingDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords, LinkedIn, Twitter campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraints

Key Requirements

digital marketing manager SEO SEM search engine optimisation marketing Brighton Hove Google Analytics Net Insight Omniture WebTrends database social m