Job Overview
Apply now Digital Marketing Executive Salary up to £30,000 per annum plus benefits Brighton, East Sussex Talent Hub are working in partnership with a well respected financial services company in Brighton area. The Digital Marketing Executive job will drive growth through integrated digital channels. The Digital Marketing Exec job includes the following responsibilities: To support the Digital Marketing Manager in delivering the marketing strategy.Assist with all areas of the marketing mix to drive traffic to the websites and convert visitors to customers.Project manage an inbound marketing programme - which includes content generation, channel testing and marketing automation - to ensure timely delivery of high quality content and optimise performance using analytics.Ensure the timely delivery, optimisation and measurement of regular emails to core audience groups (prospects, introducers and clients) to support acquisition and retention objectives.Assist with implementing and monitoring social media (Twitter, LinkedIn, Google+) as both a solus and integrated channelUse SEO best practise to ensure all content is optimised for organic search.Help to manage a search marketing strategy which incorporates both organic and paid.Lead on the development, delivery and measurement of marketing campaigns through online channels.Assist with website development, liaising with third party agencies on strategy, user experience and conversion rate optimisation to drive high quality enquiries via the website.Deliver regular e-comms to all core audience segmentsUse analytical tools to measure and report on KPIs, including traffic, lead generation and sales conversion and to identify opportunities. For this Digital Marketing Exec job you will need: Marketing Degree, IDM or CIM qualification.2 years plus digital marketing experienceStrong commercial and analytical skills with a proven ability to track interpret and report on insight and campaign data, including regularly updating the wider business on marketing activity business performanceProven knowledge of campaign management principles from planning through to reporting.You will also have experience of managing agencies/suppliersB2B marketing experience in financial or professional services (would be preferable). Benefits include 25 days holiday, pension, healthcare and flexible benefits, bonus.
Key Requirements
B2B Digital Marketing Email Marketing Social Media Agency Relationship Management