Job Overview

Apply now My client, a renowned entertainment group, currently seek a commercially savvy Digital Marketing Executive to join their team. Ideally with 2 years commercial digital marketing experience, with your own unique brand of creative flair, you will be working as part of a highly entrepreneurial team who generate incremental revenue for the business through a range of diverse and exciting projects. This new role will focus on ensuring that their websites are as good as they can be and driving additional ROI through digital channels such as PPC and Social. You'll be working across some of the current and diverse business areas including online dating, online flower delivery, pet insurance and music retail as well as working across any new sectors that may be introduced. Responsibilities: • You will be responsible for delivering first class digital marketing services to the team and the wide variety of projects they work on across all relevant channels. • Work with the Enterprise Team to optimize all relevant sites and make sure they are performing as well as they can. • Drive PPC and paid social campaigns including planning, set-up, analysis and • Keyword research, test ad-copy, bid management and competitor analysis • Work with the Enterprise Team to ensure landing pages are optimized for PPC campaigns to ensure maximum conversion. • Providing excellent reporting and analysis to form recommendations for increased ROI • Administration, forecasting and budgeting • Create relevant content where necessary to expand sites and drive SEO • Optimize e-commerce solution and develop it to show an increase in sales • Work with the Enterprise Team to assist in their marketing campaigns and ensure digital is an integrated part of these. Requirements: • Excellent knowledge of Google suite (Adwords, Analytics), how to create, monitor and measure campaigns. • Experience of paid search marketing and a track record of driving ROI • Excellent knowledge of website optimization and how to boost sites within this • Excellent knowledge of key social media platforms (Facebook, Twitter, Instagram), how to create, monitor and measure campaigns. • Strong numerical and analytical skills, plus the ability to manipulate data, measure performance and identify areas for improvement • Excellent command of English language and grammar • Excellent communication skills • Acute attention to detail • Entrepreneurial spirit • Fast learner with bags of initiative • Ability to understand different audiences and their requirements • Degree level in Marketing (preferable) • Knowledge of Mac operating system a bonus • Knowledge of design software (e.g. Photoshop) a bonus Initially a one year fixed term contract, there is the view for this role to be permanent thereafter. For immediate consideration, email your CV along with a cover letter outlining your suitability via the Reed website. Due to high volumes of response, only those meeting the required criteria will initially be contacted

Key Requirements

Digital Marketing PPC SEO Google Adwords Google Analytics