Job Overview

Apply now 2231 - Content Marketing Executive - Reading - Perm -£19-£22K Our client is looking for an experience Content Marketing Executive to help with all aspects of marketing covering content, PR, events, branding, digital, DM, sales promotion, design and advertising. Responsibilities To be the first point of contact for any Marketing enquiries and to play a key role in direct liaison with the media to ensure a high profile PR presence To support the Marketing and Communications Manager with all administration duties to ensure an efficient and timely service is provided both internally andexternally. Co-ordinate the copy for publications and internal communications playing the key role in copywriting. Provide a highly professional service to internal customers of the Marketing Department, liaising effectively with colleagues to ensure publicity and web content is fit for purpose and meets all requirements to excellentstandards. To take a proactive and continuous approach to seek out good news stories within the community and build a bank to update website information and press on a regular basis. Ensure the on-going development of the website by writing, co-ordinating and editing high volumes of appealing and relevant content and keeping close contact with the Web Developer. Make a measurable impact on communications through effective and digital media approaches, including using innovative use of social media ande-marketing. To work with the Marketing and Communications Manager to plan campaigns and to ensure that they are delivered in time and withinbudgets. To source and negotiate with external providers of advertising space, direct mail and printing services to ensure high quality and value formoney. Ensure that the production and / or creation of briefs and working with anycreative services delivers high quality results in line with thebrand. Evaluate and review all work on a regular basis to ensure that the school is getting the best from the current services and continually search for the best products andvalue. Organise and co-ordinate promotional departmental videos for the website and organise photo opportunities. Collate feedback on campaigns and statistics to continually review strategy. Contribute to setting high standards for self and the department by evaluating work and progress on a regularbasis. Participate in Marketing events and activities as directed by the Marketing and Communications Manager and / or LeadershipTeam. Be willing to undertake new tasks and responsibilities in line with newinitiatives. To carry out any duties as reasonably requested by line management and the LeadershipTeam. Experience and Skills: A really enthusiastic and proactive attitude is vital as the department is fastpaced. Excellent copy writing skills areessential. Ability to write compelling and engagingcopy. Strong organisational skills is essential with an ability to plan work to achieve performance targets and to deliver to strict deadlines by utilising business resources and processes. Skills in Google Analytics, MailChimp and Wordpress aredesired. Ability to prioritise workload and manage timeeffectively. Ability to work in an enthusiastic manner bringing new ideas andsuggestions. Excellent IT Skills. Accuracy and meticulous attention to detail including proofreading. A sense of humour with a positive approach to working in an energeticdepartment. Good analytical thinking and problem solvingskills. Able to communicate on all levels pitching information at the right level forthe audience

Key Requirements

Content Management Copywriting Web Content Marketing Copy