Job Overview

Apply now As our new CRM Manager (Customer Experience) you will manage and implement the CRM communications strategy for Equifax in the UK&I. In this diverse role will cover both consumer (B2C) and indirect communications (B2B) and will be supported by a dedicated Email Marketing Manager with your primary focus to develop compelling content & throughout the current direct consumer communications lifecycle.Your role will be to build customer confidence, & satisfaction levels by helping to set a new level of customer expectations across all UK Equifax businesses. Key responsibilities of the CRM Manager (Customer Experience) include: You will manage the vendor relationships and budget for customer communications (direct and indirect) whilst working alongside the ESP to develop greater personalization, customer lifecycle and other best-in-market campaign activityCreate, manage and deliver the email marketing programme to Equifax customers to increase engagement and retention with the existing databaseImprove the performance of email marketing in terms of deliverability, open and click rates, conversions, increased revenue and decreased unsubscribe ratesManage and develop the Email Marketing Manager for UK&IProactive use of reporting, analysis and insight to develop and optimize campaignsCreate and implement testing strategies for subject lines, content and promotional activity to improve performance and relevancy of the email programmeWork alongside Head of Retention to develop and implement CRM initiatives for both new and existing customersRequired Skills of the CRM Manager (Customer Experience):Experience in a customer-facing email or eCRM role with strong copywriting, design, segmentation and testing skillsProven ability to create and execute commercially-driven customer strategiesWell versed in HTML, particularly in reference to HTML email design and the limitations imposed by ISPs and email clients.Experience in data mining, analysis and reporting (including web analytics) to enhance campaign performanceThe successful candidate will be required to write custom segmentation queries, either through the ESP's interface or using offline toolsPreferred Skills of the CRM Manager (Customer Experience):Previous experience within a digital agency environmentExposure to ExactTargetKnowledge of GDPR practices What exactly does Equifax do?Equifax is a global information solutions company that uses trusted unique data, innovative analytics, technology and industry expertise to power organizations and individuals around the world by transforming knowledge into insights that help make more informed business and personal decisions. The company organizes, assimilates and analyzes data on more than 820 million consumers and more than 91 million businesses worldwide, and its database includes employee data contributed from more than 7,100 employers.Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and the Asia Pacific region. It is a member of Standard & Poor's (S&P) 500 Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,900 employees worldwide. Some noteworthy achievements for the company include: Named to the Top 100 American Banker FinTech Forward list (2015-2016); named a Top Technology Provider on the FinTech 100 list (2004-2016); named an InformationWeek Elite 100 Winner (2014-2015); named a Top Workplace by Atlanta Journal Constitution (2013-2017); named one of Fortune's World's Most Admired Companies (2011-2015); named one of Forbes' World's 100 Most Innovative Companies (2015-2017). For more information, visit www.equifax.com .

Key Requirements

B2B CRM Marketing ExactTarget B2C