Job Overview

Apply now Brand Communications Evaluation Manager Salary: Up to £60k Location - Hertfordshire (easily commutable from Kings Cross or Islington) Are you interested in using your media evaluation experience to maximise brand communications within a leading supermarket brand? If so, this role could well interest you! About the opportunity: Using media, customer and performance data, you will forecast the impact of brand marketing activities on commercial performance.Working closely with the forecasting team, you will ensure media impact is reflected in sales forecasts.Supporting the development of media evaluation expertise across different brands within the portfolio.Using your experience to create econometric models across the media mix.Putting in place measures to focus media campaigns on what drives key business KPIs.Presenting post campaign reviews to senior stakeholders and responding to feedback.Supporting the campaign managers in forecasting the impact of marketing activities on overall business performance.Ensure pre and post evaluation as part of a culture of continuous improvement. About you: Educated to degree level or higher in economics, maths or statistics (or a related subject).Approximately 4 years' experience in media mix or marketing modelling.Experience in working within an FMCG or retail environment.An understanding of all marketing channels and a background in media effectiveness.Media mix modelling experience with a proven understanding of how communications impact brand image and product sales.Able to present complex ideas in simple terms.Influencing business decisions.Advising on communications performance and best practice.

Key Requirements

brand communications;media evaluation;marketing modelling;media mix;brand management