Job Overview
Apply now Responsibilities: Driving the card acquisition strategies for two of our core proprietary portfoliosDesign and delivery of multimillion pound cross channel campaigns in collaboration with the wider channel owners across the Acquisition teamDeveloping and establishing new innovative acquisition channels to fuel future growthMonitoring and analysing campaign performance - reporting on results, understanding dynamics and developing strategies to optimize acquisition strategy accordinglyEstablishing alignment with local and central brand, product and benefits teams to refine acquisition targeting / messaging, maximizing brand activity to support acquisitionLeading and developing a team of 1 Marketing ExecutiveManagement of both campaign and overall team budgets - including submitting investment requests / forecasts and ensuring that all funding is managed, tracked and utilized Requirements: Strong Marketing and Communications pedigree either in an advertising agency setting, or within an external facing marketing team.Proven experience managing broadcast ATL channels (including Out of Home, TV and Digital) and commissioning and delivering impactful marketing creative.Demonstrated ability to develop strategic insights and translate them into actionable marketing briefsPronounced ability to drive innovation and seek out new opportunities for growth, coupled with solid experience of driving results across a number of complex projects.Strong quantitative and analytical skills with excellent written and oral communication to articulate learnings and outputs and inform planning.Strong relationship management skills across American Express as well as with external stakeholders and agenciesAbility to work within a fast paced and deadline driven environment - but one that is very structured with essential brand and compliance processes to be adhered to